Season 1 · EP 11 · Sport inside out

From FIFA to water polo: running and selling a league

With Ignacio Mochales, sports executive. How a league is managed and made visible, from football to water polo: sponsorship, rights, audience and the real economics of a minority sport.

Cover of episode 11 with Ignacio Mochales

A sport does not grow because it is good: it grows if somebody runs it. We talk sponsorship, broadcast rights, calendars, and why some sports get on television and others, with more quality, do not.

What this episode covers

How you sell a league to a sponsor
What broadcast rights for a small sport are actually worth
Moving from football to running another sport
What it takes to make a minority sport sustainable

About the guest

Ignacio Mochales is sports executive. This conversation was recorded for season 1 of Otra Conversación and runs 51 min with no cuts and no closed script.

Season 1 Sport inside out 51 min

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