The blog · Ideas from the table
What we learn in every episode, written down. Guides, usable ideas and the podcast behind the scenes, in the same voice: direct and without fluff.
An honest guide for brands considering podcast sponsorship: formats, real prices, the metrics that matter and the signs you are being sold smoke.
9 min read · 14 August 2026
Most jobs and most wealth never show up in the feed. An introduction to the world we talk about in every episode.
8 min read · 3 July 2026
Ten episodes, a guest who cancelled twice, and everything we learned recording a whole season with a minimal crew.
7 min read · 25 June 2026
What we tell every guest before they sit down: what to prepare, what never to rehearse and how to tell your story so it lands.
7 min read · 12 June 2026
There is no script, but there is a method. These are the questions we use to stop an hour-long conversation from staying on the surface.
8 min read · 28 May 2026
Twenty-four guests, one repeating pattern: the hard part was not founding, it was surviving year five. Here is what they did.
8 min read · 9 May 2026
The table’s five criteria explained with examples, and the concrete way to pitch us a story so we read it to the end.
6 min read · 18 April 2026
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